Boop is a sustainable beauty outlet based in the UK offering luxury skincare, haircare, makeup, perfumes and more at up to 90% off
If you’ve ever winced at the price of your favourite serum or thrown a half-used moisturiser or mascara away because it expired too soon, there’s a new beauty site you need to know about.
Called Boop, it’s a sustainable beauty outlet based in the UK, offering luxury skincare, haircare, makeup, perfumes and more at up to 90% off.
Boop “rescues” premium products that would otherwise be thrown away, either because they’re short-dated, lightly damaged, or have been overproduced and these excess inventory. There’s nothing wrong with them, they just can’t be sold in stores.
It’s an affordable, transparent, and ethical way to shop beauty, without compromising on quality, and we have to admit, we’re a little obsessed.
Keep reading to learn more about Boop, including the kinds of discounts you can get and which brands Boop partners with.
Alternatively, jump straight to the site and get shopping using the button below!
SHOP BOOP
Boop was founded by Lauren Boyce, a former buyer at Cult Beauty. During her time at the major retailer, Lauren saw huge volumes of high-end beauty stock going to waste. Not because it was unsafe, but because of things like looming expiry dates or small packaging imperfections.
Boyce said she wanted to find a better way and believed that perfectly good products shouldn’t be thrown away just because they’re a few months from their best-before date, or missing a box. So she created Boop – a site designed to stop beauty waste at the source, while giving customers access to premium products at prices that don’t make their eyes water.
Every product comes with a clear label explaining:
What’s more, it’s not just the dregs. Boop partners directly with trusted brands, retailers and distributors to rescue excess stock and stop it going to landfill.
The platform currently stocks products from some of the most respected names in beauty, including:
This means you can shop everything from vitamin C serums and eye creams to hair masks and body lotions for 30–90% less than the usual price.
Boop Alternatively, you can buy Boop Rescue bags, filled with bundles of full-size, high-value beauty products rescued from going to waste. These bags are designed to give you maximum value for money, with the added excitement of a beauty lucky dip in the case of the Boop Mystery Rescue bags.
Each bag is made of zero-waste packaging and are, perfect for gifting, stocking up your beauty cupboard, or discovering brands you might not have tried before. They sell out fast, and new editions drop regularly.
There are several options to choose from (and the contents change monthly):
SHOP BOOP BAGS
The list of products on Boop change regularly but you can search for brands, or filter by product type – skincare, haircare, makeup, fragrance etc.
Alternatives, Boop’s New In section is a good place to start, with a rotating selection of discounted beauty products. At the time of writing, some of the current deals include:
These are just a few examples – Boop regularly stocks cleansers, exfoliators, moisturisers, oils, hand creams, shampoos, and deodorants.
Every Boop order is shipped in eco-conscious packaging, and the company plants one tree per order through its environmental partnership.
Customers can also sign up to Rescue Rewards, Boop’s free loyalty programme. You earn points by shopping, referring friends, following Boop on social media, and even on your birthday. These points can be redeemed for money off future orders, turning your ethical choices into even more affordable beauty hauls.
Boop is a safe and legitimate website and there isn’t a catch.
All of the products sold on Boop are from trusted, well-known names, and each listing is completely transparent about the product’s condition. Boop clearly states when products expire, and what kind of packaging you can expect.
Boop has been featured in national press, including the Daily Mail, and has received positive feedback from customers who value both the savings and the mission. Products are genuine, delivery is reliable, and the site is easy to use.
If you’re happy to shop products that might be unboxed or close to their expiry date – but still safe and effective – Boop is a great, safe way to access luxury beauty for less, while helping reduce waste in the process.
Victoria is founder and editor-in-chief of mamabella, freelance journalist and Mum. She has a passion for empowering people to feel beautiful whatever their age, size, skin type and budget
